Ace Hardware expands into Mexico

OAK BROOK, Ill. — Ace Hardware International Holdings, a subsidiary of Ace Hardware Corp., announced it will enter the growing Mexican market. “The expansion of the franchise model in Mexico gives us a platform to further deliver on Ace Hardware’s legacy of providing local investment and ownership opportunities to entrepreneurs,” said Alejandro Lorenzo, VP of international business development at Ace International. Ace has enlisted Feher Consulting, headquartered in Mexico City, to serve as the company’s exclusive franchise representative. It has appointed Macedonio Garza as Mexico country manager. A former merchandising VP with Lowe’s Mexico, he was most recently CEO of the 1200-strong Benavides chain of pharmacies.