Air Miles adds more benefits to its program

Air Miles has announced a series of new benefits that will, says the company, “reshape the future of loyalty programs in Canada.” Called “Collect more points,” it’s a platform that Air Miles says “marks a fundamental shift in how the program operates and functions to reward collectors almost everywhere they shop and allow them to get more from what they want.”

According to a release (one of the longest, most confusing press releases we’ve received in years—your perplexed Editor), “These enhancements include a new travel platform with improved earning opportunities and more flexibility on booking, the introduction of the innovative Air Miles Receipts offering Canadians a new way to earn Miles and stack on the value while grocery shopping….”

(We’re not sure what it all means, but we’ll try and make more sense of this one in our July 8 edition of our Hardlines Weekly Report, which you can subscribe to by clicking here!)