BMR, Corbeil team up for appliances pilot

JONQUIÈRE, Que. ― BMR Group and appliance retailer Corbeil have announced the launch of a pilot project to integrate their product offerings under one roof. The store-within-a-store will consist of a Corbeil space within BMR’s Potvin & Bouchard store in Jonquière. The store is being remodeled to accommodate the Corbeil section, with a new storefront and redesigned aisles in the works. Founded in 1949 and 100% owned by Quebec’s Amiel Group since 2017, Corbeil is the province’s largest chain of home appliance retailers with about 30 stores there and in Ontario.