CEO of BMR anticipates positives for dealers post-crisis

BOUCHERVILLE, Que. — In a world where conditions change daily, getting a read on how the COVID-19 crisis is currently impacting the industry is a moving target. With an eye to a time when some sense of normalcy returns, Pascal Houle, CEO of BMR Group, is unequivocal that the impact will be lasting.

“The strength of the Canadian economy and the construction industry throughout the country are two key elements that will define the extent of the impacts on the industry, both short and long term,” he says. He also anticipates a deeper sense of shopping local will endure among Canadians, a trend that would benefit the economy as a whole.

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