Canac’s latest marketing campaign is highlighting the chain’s efforts to aid Quebec charities. Building on its renovation assistance last spring to a community kitchen and a foundation aiding sick children in their families, Canac worked this year with a camp for disabled children and an organization operating men’s and women’s shelters.
“For more than two years, Canac has been promoting the ‘Help for Real’ concept,” said marketing director Patrick Delisle. “In these particularly difficult times, we wanted to go beyond offering competitive prices and good service and repeat the experience of last spring. Once again, we wanted to take concrete action, and the idea of getting involved in the community with these two other organizations was a natural and necessary one.”
