Canadian shoppers sceptical about new retail tech: report

Canadian shoppers are hesitant to adopt new retail tech and are wary of social media promotions, according to a report by Capterra Canada. The software platform says 42 percent of consumers avoiding brand engagement and 83 percent object to social platforms tracking their purchases. Despite this, they show openness to AI-driven recommendations, preferring search engines and retailer sites over social media for e-commerce journeys.