Canadian Tire Corp. has completed a strategic review of its Financial Services division. The giant retail company has decided not to sell off its banking business, choosing instead to use it to help drive Canadian Tire credit card purchases that tie in with the CTC’s Triangle Rewards loyalty program. That includes broadening the Triangle to brands outside Canadian Tire.
“We are actively engaged in conversations with several of Canada’s largest brands about loyalty partnerships that are expected to broaden the value of Triangle Rewards—giving more Canadians more reasons to shop with us,” said Greg Hicks, president and CEO of CTC, in a release.
