CertainTeed lands Bilodeau as brand rep

MISSISSAUGA, Ont. ― Olympic skier Alexandre Bilodeau, who became the first Canadian to win Olympic gold in Canada at the 2010 Vancouver-Whistler games, is teaming up with CertainTeed Insulation as its Quebec brand ambassador. As CertainTeed’s partner for 2016, Bilodeau will be featured in print and digital advertising. He will also appear at local trade shows and in-store meet-and-greets at RONA stores, making his debut at next week’s RONA Contractor Show in Brossard, Quebec. Bilodeau says he is “hoping to raise awareness among Canadian homeowners of the importance of having the best insulation possible in a climate like ours in order to maximize the energy efficiency of our homes.”