SPECIAL REPORT — Traditional dealers in the U.S. still garner the majority of consumer spending on power tools, despite the growth of online retailing.
Recent TraQline survey data from research firm The Stevenson Co. shows that 81% of consumer power tool purchases happen in physical stores. The three U.S. retailers that draw the most consumer spending in the category are Home Depot, Lowe’s and Sears.
According to the study, nearly a quarter of the U.S. customers polled decide where to buy their circular saws, cordless drills and other similar products based on where they happen to be shopping for other items already. The results revealed that two-thirds of power tool shoppers are men shopping by themselves. Almost two-thirds of consumers make their final power tool purchasing decision based on price.
