SASKATOON ― Federated Co-operatives Ltd. kicked off its annual Fuel Up to Win contest this week. Now in its eighth year, the event gives Co-op members and customers in Western Canada an opportunity to win more than $8.5 million in prizes and discounts. Customers will receive a game ticket for each purchase from participating Co-op stores until April 29. Each ticket offers three chances to win: an instant discount or prize, a sticker which can be accumulated to claim prizes, and a PIN to enter an online sweepstakes.
Each online entry also counts as a vote for the customer’s town to receive a $25,000 prize toward a community project, which will go to the town with the most votes per capita. Last year, the prize was awarded to Reaching Youth Serving Community in Birch Hills, Sask., allowing the organization to equip the local skate park and community gardens with washroom facilities and a camping gazebo.