HBC launches discount Lord & Taylor banner

TORONTO — Hudson’s Bay Co. is introducing a discount fashion chain in an effort to reach bargain-seeking younger shoppers. Find @ Lord & Taylor will carry name brand designs at prices of up to 70% off, competing with banners like Zara and H&M. The company said the stores will offer footwear and home furnishings as well as clothing. The first Find store will open in Paramus, N.J., in the coming month, and five more outlets are slated for next year.