Hudson’s Bay Co. has announced plans to launch a Zellers e-commerce site early next year. At the same time, the company will expand the reach of Zellers spaces within its bricks-and-mortar stores. HBC opened a pop-up Zellers shop at its Burlington, Ont., Hudson’s Bay store in 2020, followed by one in Montreal the following year.
The retailer says it is looking to offer an experience that “taps into the nostalgia of the brand”. But the announcement also comes as runaway inflation drives more and more traffic to discount chains.
