Home Depot goes after the home décor market

home depot, home decorSPECIAL REPORT — Home Depot is moving to position itself as the go-to destination for home décor products, in a shot across the bow of U.S. giants like J.C. Penney and Bed Bath & Beyond. A brash email to customers at the beginning of the month declared, “Your favourite home improvement destination is about to become your new favourite décor destination.”

The move is an indicator that Home Depot is planning to take advantage of the profile that e-retailer The Company Store, which it acquired at the end of last year, has built up in the upmarket housewares and design business.

(Full coverage to come in the Hardlines weekly newsletter. Not getting Hardlines? Click here to start your FREE four-week trial today!)