Joe Fresh expands to U.S. markets

TORONTO — Loblaw’s clothing line Joe Fresh has teamed up with grocery chain Hy-Vee to offer its products in stores in seven midwestern U.S. markets. The store-in-store concept is testing at locations in Iowa, Minnesota, Missouri and Nebraska. “Quality clothing, accessories, footwear and beauty will always serve as a top need for the American consumer, which is why we’ve made these solutions available to our shoppers,” Darren Baty, Hy-Vee’s EVP of non-foods, said in a release. “Hy-Vee’s goal is to provide its customers the very best in all lifestyle categories in a convenient and easy-to-shop format.”