Lowe’s Canada campaign focuses on staying home

BOUCHERVILLE, Que. — In a new publicity campaign, Lowe’s Canada is telling consumers, “after years of taking care of your home, it’s time to let your home take care of you.” The 30-second spot includes branding from all Lowe’s Canada banners. “The thought was we wanted to deliver and amplify the government’s message in a relevant way,” said Brian Gill, creative director at ad agency Sid Lee, to Strategy magazine. “Being an enabler for helping people take care of their homes, it’s interesting for us to kind of flip that on its side.”