After CEO “rescue”, Peavey commits long-term to STARS

RED DEER, Alta. ― Peavey Mart is teaming up with STARS (Shock Trauma Air Rescue Society) air ambulance service, selling STARS merchandise both online and in-store at all Peavey Mart and MainStreet Hardware stores.

The relationship between the two organizations began earlier this year when Peavey CEO Doug Anderson participated in STARS’ annual Rescue in the Rockies fundraiser. Anderson was one of a handful of senior corporate leaders who were dropped in the wilderness for several days while money was raised to “rescue” them.

(Full story on Peavey’s promotional initiative with the air ambulance service in Monday’s weekly edition of our mind-blowing Hardlines e-newsletter. You’ve probably been wondering whether you should take the next step and subscribe? Yup, now’s the time! Click here and we’ll get you started with four free issues.―Editor)