Quebec takes on Amazon with Panier bleu

A Quebec government initiative to promote buying local will have a transactional website this summer. Panier bleu, launched in April 2020, showcases Quebec-made products as an alternative to e-retailers like Amazon.

At present, the site functions as a directory, without its own shopping functionality. That is set to change over the summer, according to economy minister Pierre Fitzgibbon. According to a Université Laval study of online trends, only 14 percent of Quebecers have used the Panier bleu site to date, but more than 45 percent would do so if they could make purchases through it.