Schlage unveils new brand identity

Schlage Locks has revamped its branding with a new tagline, “Trust Your Home to Schlage”, a revised visual identity (pictured), and a new marketing spot that emphasizes the customer’s trust and peace of mind. “After a century in the business, what we know is that trust is earned,” David Ilardi, GM of Schlage parent Allegion Home, said in a release. “At a time when consumers are placing a greater emphasis on their homes and the sense of security they bring, we take pride in the trust consumers place in Schlage to help them protect what matters most and improve the spaces where they live.”