Sears sells DieHard line to Advance Auto Parts

HOFFMAN ESTATES, Ill. — Sears Holdings has sold its DieHard brand of car batteries to Advance Auto Parts in a $200 million deal. Similar to the terms of its sale of the Craftsman brand to Stanley Black & Decker, Sears retains certain rights to DieHard, which it created in 1967. It will continue to carry the line in its stores and can still launch its own DieHard products as long as they aren’t auto related, such as its DieHard boots. Advance Auto Parts will carry the batteries in its own stores as well, with plans to expand the line to include batteries for different vehicle types.