Zellers returns as Toronto-area pop-up

A Burlington, Ont., Bay store has resurrected the iconic Zeller’s brand in pop-up form. It’s offering a limited selection of clothing items, housewares, and toys.

In contrast to the old Zeller’s slogan of “The lowest price is the law,” the products are comparable in price to other Bay wares. In an email to CBC Radio, an HBC rep said the pop-up is “meant to delight our customers with a fun and nostalgic experience with one of HBC’s most beloved brands.”