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Phone: 416-489-3396 Michael McLarney, Editor & President Beverly Allen, Publisher Brady Peever, Client Services Manager John Caulfield, Contributing Editor
December 7, 2009, Volume xv, #46
In This Issue:

“I was seldom able to see an opportunity until it ceased to be one.” —Mark Twain (American author and essayist, 1835–1910)

Our Holiday publishing Schedule: Hardlines will publish once more next week, Dec. 14. There will be no issues on Dec. 21 or 28. Then the next issue is Jan. 5, 2010. However, the World Headquarters remains open until Dec. 21. —Michael

RONA announces dealer friendly programs at show
MONTREAL — At its dealer show held here last week, RONA CEO Robert Dutton unveiled a program to invest in the development and succession plans for young dealers. The plan calls for a $100 million investment over 10 years.The show also played host to a range of new product programs. An automotive department focusing on accessories and small maintenance projects is one of the departments, which came about as a result of the needs of RONA’s growing ranks of independent, or “affiliate,” dealers. Those dealers also welcomed the introduction of a range of kitchenwares and small appliances and a workwear department. “These categories won’t appear in our big boxes,” said Normand Dumont, evp merchandising for RONA. A line of indoor furniture was also new at this year’s show. RONA is also expanding its private-label offerings, introducing a new UberHaus private brand for a range of products. The line, says Dumont, will complement the existing RONA brand, and be applied to a wider range of RONA’s proprietary products being sourced directly from China.


Canadian Tire money gets a special limited-time promotion
TORONTO — Canadian Tire is reaffirming its commitment to its Canadian Tire money with a limited edition coin. Available this past weekend, Dec. 5-6 only, the coin represents a dollar in value and will be given to customers who spend $25 or more.According to Canadian Tire Retail president Mike Arnett, the coin in no way represents a replacement of the existing Canadian Tire money. Instead, the company was trying to reinforce its commitment to the loyalty program. Founded in 1958 as a way to boost gasoline sales for Canadian Tire, Arnett claims it’s the oldest loyalty program in the country. He did say, however, that the program is going to get re-launched in spring 2010, but that the final look of the program has not been defined. “It’s still in the research and development stage,” he says.



Sales and Marketing Coordinator

Wells Lamont Retail, Inc is a leading distributor of quality work and garden gloves to the retail environment. Corporate headquarters are located in the Chicago, Illinois area, though this position will be home based in the Canadian GTA.

Reporting to the Vice-President of Sales and Marketing (Canada), the Sales/Marketing Coordinator is responsible for supporting a broad range of sales and marketing activities and creating goodwill for WLR’s products and services in the Canadian marketplace. Responsibilities include: review, analyze and update market data (spec sheets-price lists, collateral material, etc); liaison between customers, prospects, suppliers, sales and other internal personnel; create customer/product presentations and forecasts; communicates creation of new items and product info. to sales (product images, pricing, UPC’s, carton dimensions, etc.); prepare monthly reports, charts, internal systems documents; and coordinate trade shows.
  • Ideal candidates will have solid self-management skills, excellent verbal (phone) and written communication skills, ability to multi-task-organize- prioritize to meet deadlines, customer service oriented and proficient problem solver. At least 3-5 years in a sales/or marketing support role (bachelors degree preferred). Exposure to retail products in a mfr or distribution environment helpful. Computer literacy using PowerPoint, Excel and Word software programs.
We offer a competitive salary and benefits package. For consideration, please send resume (with salary history) to Only local candidates will be considered. Telephone calls will not be accepted.  


Horta has over 8 years of in-store experience delivering full-service vendor managed inventory programs for several live goods vendors selling to a major home improvement retailer. Team of seasoned reps able to drive sales and execute at –retail merchandising programs tailored to your needs. Year-round market coverage or special project focus for gardening lines or any other category. Contact Deb Ondejko at to explore how this team of professionals can assist your company with its in-store presence.

Have you organized yourself for sending Holiday Cards to your valued customers yet?

We can help! Email us at  for more information.  
Sales & Merchandising Representative
Moen (Buy it for looks. Buy it for life™) sets the standard for high quality, fashion oriented kitchen and bath fixtures and accessories. As a Sales & Service Representative, you'll provide legendary service to valued retail box store customers and independents in a territory encompassing the eastern GTA north to Barrie, east to Peterborough and south to Lake Ontario. You'll conduct PK sessions, merchandising duties including resets, ordering, selling through overages, marketing and promo programs and managing RTV's in addition to developing new opportunities. You've been in a similar role for 2+ years and have the enthusiasm, motivation and sales expertise…the company will in turn supply a great team to work with, in addition to a stellar reputation and all of the tools to make your job efficient including company vehicle, Blackberry and more. Familiarity with home improvement, mass retailers and independents combined your comfort level using technology tools are required. Internal career growth is also a distinct possibility. To explore this opportunity in complete confidence, please contact Wolf Gugler (888-848-3006), apply online at or email your resume to Wolf Gugler & Associates Limited, Retailer and Supplier Executive Search and selection. Offices in Canada and the U.S.

To place an ad in our classified section click here or call 416—489—3396


Recent Industry Resumés
Sales Professional Power Tools / Consumer Products with extensive big box retail experience
Senior sales/marketing leader with experience in all classes of trade wishing new hardlines career.
Very Experienced Business Unit Manager, great passion for generating sales and building relastionships.
Worked through my career within the manfucaturer, wholesale and consumer goods industries.
Senior Sales Manager with vast experience in retail and wholesale sales growth in Canada.
A seasoned buyer/manager looking for new role in sales management or buying.
National sales or Accounts Manager in the packaged goods retail industry.
Results oriented sales professional with a strong record of achievement in strategic and tactical roles.
Seasoned Sales veteran. Experienced, dealing with established and new manufacturers introducing new products to key retailers in the Canadian market.
Leadership, sales and communication skills, seeking a challenging and results—oriented environment.
A creative, strategic thinking and results oriented Sales Professional.
Know someone who is between jobs? We will send a complimentary subscription to anyone who is seeking a job. We also offer a free Online Resumé Service. Ask them to call or email us here at the World Headquarters. (And why not tell your HR department about this service!) Email Brady for more info. —Beverly
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Publishing Details: HARDLINES is published weekly (except monthly in December and August) by HARDLINES Inc. 360 Dupont Street Toronto, Ontario, Canada M5R 1V 9 © 2009 by HARDLINES Inc. HARDLINES™ the electronic newsletter Phone: 416.489.3396; Fax: 416.489.6154 Michael McLarney — Editor & President — Beverly Allen, Publisher — Brady Peever — Client Services Manager — Chiaki Nemoto — Accounting — The HARDLINES "Fair Play" Policy:Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read HARDLINES each week — but let us handle your internal routing from this end! Subscription:$299 (Canadian subscribers add $14.86 GST = $315.21 per year/ GST #13987 0398 RT).Secondary subscriptions at the same office are only $48.75 (Canadian subscribers add $2.44 GST = $51.19).Ask about our reduced rate for branch offices.You can pay online by VISA/MC/AMEX at our secure website or send us money. Please make cheque payable to HARDLINES.


…that the market share and sales and market share of every retail banner in the country is now available from Hardlines? The Hardlines Market Share Report is now available. Click here for more info and to get your copy now! —Michael
Home Depot sees industry turnaround in sight
CALGARY — The Video Challenge, a promotion launched by the LBM buying group TIM-BR MART in September, invited minor league hockey teams to video their team spirit, showing why they should win a trip to the 2010 World Juniors. The Pas Huskies of Manitoba have won TIM-BR MART's World Junior Hockey Video Challenge and will go to the games in Saskatoon Dec. 27-29.TORONTO — Home Depot Canada admits that the first half of the 2009 calendar year was tough for the giant home improvement retailer. But, says Gino Digioacchino, vice-president merchandising, “During the latest quarter, things are getting better, and we’re starting to see it turn around.” VANCOUVER — The Futura Corporation has increased its ownership of Tree Island Wire Income Fund, in connection with the private placement completed by Tree Island a day earlier. Already the majority unitholder in Tree Island, Futura has been critical in the past of that company’s management. With Futura’s latest investment, it has acquired $3,750,000 principal amount of 10% second lien convertible debentures. A lot of that improvement is coming from the company’s core categories, as customers begin undertaking some of the larger projects that had fallen off so dramatically during the height of the economic slowdown earlier in the year. And he is optimistic about what lies ahead for the industry, and for Home Depot. “From the outside, those are great signs,” says Digioacchino. “From the inside, I have to say I’ve never felt better about the business.”  
ST. JACOBS, Ont. — As national sponsors of SickKids Foundation, Home Hardware dealers are once again this year stocking a special charity calendar in support of SickKids Foundation. Established a decade ago, the campaign has raised more than $1 million for SickKids Foundation during that time. So far this year, $128,000 has been raised from sales of the 2010 calendar and a cheque was recently presented as a charitable donation to Ted Garrard, president and CEO of SickKids Foundation. MONTREAL — Richelieu Hardware Ltd. has closed two new acquisitions in North America and signed an agreement to complete another acquisition that should close in January 2010. Richelieu has acquired Calgary-based Paint Direct, a distributor of finishing products, stains, lacquers and various other products. In the United States, Richelieu has acquired Woodland Specialties in Syracuse, N.Y., which distributes hardware products, high-pressure laminates, and other products for kitchen cabinet makers. TORONTO — Certainteed launched a “Be Certain” brand building initiative throughout Canada at the recent Construct Canada trade show. There, the giant distributor was showcasing a range of products which aimed to reflect the new slogan. “Be Certain is an easy and recognizable way to raise awareness of our brand name with the trades and consumers throughout the provinces,” says Eric Nilsson, vice-president of corporate marketing for CertainTeed Corp. The campaign will be rolled out in further promotions, as well.


At its 2010 Spring Show last week, RONA paid tribute to four of the company’s exceptional “builders”, individuals who were instrumental in the growth of RONA: Pierre Piotte, son of RONA co-founder Napoleon Piotte; André H. Gagnon, 36-year board member, board chairman for five years and still a dealer-owner; Henri Drouin, chairman of the RONA board of directors for 21 years; and André Dion, president and CEO of RONA for many years before Robert Dutton’s appointment to the position.At Roxul Inc., the Milton, Ont.-based insulation manufacturer, Sylvie Pinsonneault has been promoted to the position of Quebec regional manager. she will lead the sales and merchandising activities in Quebec for Roxul.


“For one of our large competitors, their staff are ‘associates.’ For us, they are much more. They are family.” Alain Brochet of Rimouski Home Hardware, Rimouski, Que. He made the comment during his acceptance of the Outstanding Retailer of the Year Award at the recent Awards Gala held at the Hardlines Conference last month.
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