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CONNECTING THE HOME IMPROVEMENT INDUSTRY
October 21, 2019 | Volume xxv, #39
IN THIS ISSUE:
  • Big names, big brands will share their insights at the Hardlines Conference
  • Home Hardware CEO seeks change while preserving Home’s distinct culture
  • Home Depot complies with CRA demand for contractor names
  • Canadian Tire’s Party City buyout part of a trend to capture “micro-seasonal” sales

PLUS: Rumours at Lowe’s Canada quashed, Home Hardware dealers pitch in for cancer awareness, Lowe’s Canada stores raise money for local non-profits, Aussie home improvement retailer goes online, existing home sales, U.S. housing starts and more!

People on the Move
Big names, big brands will share their insights at the Hardlines Conference

WORLD HQ, Toronto — Big brands will stand out at this year’s Hardlines Conference, with speakers from some of North America’s leading home improvement chains.

Fred Pennell joined Princess Auto in March 2016 as vice president of its merchandising operations. Headquartered in Winnipeg, Princess Auto is a true Canadian success story—a family-owned company with 46 stores and growing from coast to coast.

Tanbir Grover is Lowe’s Canada’s Vice-President, eCommerce and Omnichannel. A few years ago, Lowe’s Canada embarked on an ambitious journey that would bring its entire Canadian retail network and multiple banners to the next level in its digital strategy. Tanbir will describe this digital transformation, its execution within a unique context and how the company seeks to provide a frictionless shopping experience.

John Hartmann, President, CEO & Executive Director of True Value Company, will address how returning the majority of its members’ equity has offered True Value retailers the opportunity to invest in their business as they know best and how a new company structure has enabled True Value to accelerate strategic investments without cutting into retailers’ profits. Claudie Gervais is the Marketing Director – Promotional Strategy and Business Intelligence for BMR Group. In 2017, BMR launched a major project: the segmentation of its banners. These banners have been customized to reflect the reality of each dealer, their specific expertise and their own differentiation. Claudie will outline how BMR created these three new store concepts, which are designed to suit the needs of Canadians and members of its diverse dealer network.

As Canada’s only truly national event bringing the entire hardware and home improvement industry together, the Hardlines Conference offers an incredible opportunity for delegates to meet industry colleagues and customers in a professional yet casual setting. It will be held November 13 to 14 at the Kingbridge Centre, an incredible corporate retreat that will be a perfect backdrop to this year’s Hardlines Conference, which is “all about the experience”.

(Click here now for a list of all our speakers and to register for the conference!)

Home Hardware CEO seeks change while preserving a distinct culture

ST. JACOBS, Ont. ― New rules are being put in place to tighten—and strengthen—the relationship between Home Hardware and its vendor base. Much of this new reality was laid out during the company’s latest dealer market, held last month.

Under President and CEO Kevin Macnab, the changes planned for the company aren’t restricted to vendors. Home Hardware is also looking to strengthen its connection with its dealers, ensuring they all conform to the metrics that define the Home Hardware brand.

Even as he undertakes these changes, Macnab faces the need to stay true to a corporate culture that is deep and runs right back to the vision of Home Hardware’s co-founder, Walter Hachborn. Although Hachborn retired in 1988, he retained the title of president until 2010 and remained a familiar face at the company’s dealer markets almost until his death in 2016. Macnab took over as the fourth CEO in the company's history in October 2018.

So keeping the dealers privy to innovations, as provided through partnerships with those vendors, will be key to setting the retailer apart, while remaining true to the company’s vision and sense of culture, says Macnab.

Innovations can become a brand, he told Hardlines, so the company won’t turn away from exclusivity with vendors to provide new products that can tie each store in more closely with its market. “Our strength is our dealer-owners in our local communities.”

That means providing consistent programs to the dealers that they will adopt consistently, to create differentiation for them. “We are committed to make talent and culture a competitive advantage.”

Macnab says he’s pleased with the progress so far. “But we’ve got a lot of work ahead of us,” he adds. As for getting dealers to buy into the changes, the process requires staying close with them and educating them about the direction of Home Hardware. He notes that dealers are keen for the new direction. “We’re getting strong dealer support.”

Home Depot complies with CRA demand for contractor names

OTTAWA ― After a three-year battle, Home Depot Canada has finally complied with a court order issued on behalf of Canada Revenue Agency to disclose the retailer’s list of customers using its commercial credit card program. In an effort to crack down on the underground economy, the CRA is targeting contractors to determine who is being paid under the table.

Home Depot Canada is the last holdout among home improvement retailers that were instructed to comply. The campaign started three years ago, and in August 2017, RONA was a holdout, as well, taking its fight to the Supreme Court to resist the CRA’s demand for a list of its commercial clients.

The Canada Revenue Agency wants to verify that purchases made by contractors from various home improvement dealers match their tax declarations. Other retailers, including BMR and Patrick Morin, agreed to provide similar lists early on.

According to a report by StatCan, the underground economy in Canada was estimated at $51.6 billion in 2016, or 2.5% of GDP. In 2016, three industries together accounted for more than half of underground economic activity: residential construction (26.6%), retail trade (13.5%) and undeclared tips among workers in accommodation and food services (12.1%).

In the past, federal tax credits played an important role in eliminating some of the underground economy. Following the worldwide recession a decade ago, the feds instituted a tax credit for home repairs and renovations. Homeowners could get back 15% of eligible expenditures on home renovations between $1,000 and $10,000 made during the 2009 tax year.

With the federal election looming, one candidate, Conservative Party Leader Andrew Scheer, has included a renovation tax credit in his platform. His proposed Green Home Renovation Tax Credit is a two-year program to encourage homeowners to renovate their homes in ways that lower their power bills and reduce greenhouse gas emissions.

Canadian Tire’s Party City buyout part of a trend to capture “micro-seasonal” sales

TORONTO — The sale of Party City’s Canadian retail business to Canadian Tire Corp. has been finalized, the companies announced at the beginning of the month. And it marks Canadian Tire’s serious entry into a new niche that targets birthdays, anniversaries and other life events at a personal level.

In addition to taking over the 65 retail stores, Canadian Tire will make a selection of Party City offerings available through its namesake banner both online and in-store—either through dedicated aisles or a store-within-a-store format.

The addition of Party City also complements Canadian Tire’s seasonal offerings with its established specialty in “micro-seasonal” categories—significant life celebrations that can occur throughout the year. EVP Allan MacDonald told analysts in August that the party supplies market in Canada is worth nearly $2 billion and “it’s actually quite fragmented.” In closing the transaction, he said, “we’ll consolidate two significant players and immediately become the number-one party supply retailer in Canada.”

Under the terms of the $174 million all-cash transaction, Canadian Tire gains all 65 of Party City’s retail stores, while Party City Holdco will use the proceeds to offset debt. At the same time, the companies reached a wholesale supply agreement which will see Amscan Inc., Party City’s wholesale business, furnish Canadian Tire with consumer products for at least 10 years.

The deal was a watershed for Canadian Tire’s Triangle Rewards program as the company seeks to make the most of its Triangle data while unifying its banners. “We’ve been looking at the party supply category for a while now and we’ve been putting our data to work,” MacDonald told analysts, adding, “Party City customers skew younger and spend 60% more at Canadian Tire than our average Triangle Rewards member each year.”

Efrain Navarro has joined DAP Canada as product manager. He was most recently product manager with Umbra.

Francis Rego has joined Cuisinart Canada in Brampton, Ont., as director of sales. His background includes a decade at Hudson’s Bay Company, most recently as vice president and divisional merchandise manager for large and small appliances and cookware.

OVERHEARD...

“The Lowe’s Canada Heroes Campaign’s success goes beyond the sums presented. It lies in our employees’ and customers’ high level of engagement towards helping those who play a positive role in their communities.” —Jean-Sébastien Lamoureux, senior VP of public affairs, asset protection and sustainable development for Lowe’s Canada, on the raising of more than $1.2 million by some 270 stores for local non-profit organizations.

DID YOU KNOW...

...that Claudie Gervais, Marketing Director for BMR Group; Dan Tratensek, EVP of the NRHA; Tanbir Grover, VP eCommerce and Omnichannel at Lowe’s Canada; and Christine Hand, Chair of Home Hardware Stores, are all presenting at the Hardlines Conference? But that’s not all. Peter Norman, VP and Chief Economist at Altus Group; Fred Pennell of Princess Auto and John Hartmann, CEO of True Value, will also be there! November 13 and 14 at the Kingbridge Centre, not far from the Toronto International Airport. Click here for more info!

RETAILER NEWS

BOUCHERVILLE, Que. ― The Quebec press last week reported on rumours that Lowe’s Canada was planning to transfer 200 IT jobs to India. However, after Hardlines reached out to Lowe’s Canada for confirmation, company spokesperson Valérie Gonzalo sent this statement clarifying the rumour: “Given the rumours currently circulating in some Quebec media that are unduly worrying numerous employees at the organization’s head office on the South Shore of Montreal, Lowe’s Canada wishes to clarify the following facts: contrary to what some Quebec media are claiming, there is no plan to transfer 200 information technology jobs from Longueuil to Bangalore, India.”

KELOWNA ― To mark Breast Cancer Awareness Month, five Home Hardware dealers in British Columbia’s Okanagan Valley are raising money for research and care at BC Cancer – Kelowna. Customers who donate online or in the stores will have their gifts matched dollar for dollar. The five participating locations are in Kelowna, Salmon Arm, Penticton, Vernon and Osoyoos. According to the B.C. Cancer Foundation, more than 3,700 people in the province will be diagnosed with breast cancer this year alone.

BOUCHERVILLE, Que. ― Lowe’s Canada’s 2019 Heroes Campaign has raised more than $1.2 million. Throughout September, some 270 Lowe’s, RONA, and Reno-Depot corporate stores across the country raised funds to help a non-profit organization or public school of their choice—heroes in their communities—fulfill its mission or carry out a specific project. Lowe’s Canada matched 50% of all donations, up to a maximum of $2,000 per store. For the campaign’s second edition, the total funds raised once again exceeded $1 million.

MELBOURNE ― Bunnings Warehouse will allow shoppers to place orders online for home delivery beginning next month. The announcement follows on the Australian DIY giant’s existing plans to offer more than 60,000 products for click-and-collect within the next year. The new initiative, dubbed Marketlink, will feature up to 8,000 products, including items not carried in Bunnings stores in categories such as indoor furniture and kitchen appliances.

CORRECTION: In our story last week about the departure of Sylvain Prud’homme from Lowe’s Canada, we mistakenly reported when Lowe’s Cos. acquired RONA inc. Prud’homme joined Lowe’s Canada as president in 2013. The sale of RONA to Lowe’s occurred in 2016, after which he was named president and CEO of Lowe’s Canada.

ECONOMIC CONDITIONS

Sales of existing Canadian homes advanced for the seventh consecutive month in September. They were up 18% above the six-year low reached in February, but about 8% below highs reached in 2016 and 2017. Activity was up in slightly more than half of all local markets, led by the Lower Mainland of British Columbia. Actual (not seasonally adjusted) sales activity was up 15.5% year over year, reflecting the combination of slow sales in September 2018 and a rebound in activity this year. (Canadian Real Estate Association)

U.S. housing starts in September 2019 were at a seasonally adjusted annual rate of 1,256,000, down 9.4% from August but up 1.6% from the same time a year ago. Building permits in September were at a seasonally adjusted annual rate of 1,387,000. This is 2.7% below the previous month, but up 7.7% year over year. (U.S. Commerce Dept.)

NOTED

Hardlines has free Daily News to keep you up to date on the latest home improvement news and customer trends from across the country. To subscribe to our free Daily News service, just click here!

Classified Ads

 

DIRECTOR OF MARKETING, R&D AND REGULATORY

Known worldwide for industry-leading paints and coatings, Rust-Oleum has a strong global presence. Their brand portfolio includes Rust-Oleum, Zinsser, Varathane, SealKrete, Concrobium and more.

An excellent Toronto-area based opportunity is available with the category dominant in their field. A detailed position profile is available at www.wolfgugler.com.

Qualified candidates are invited to submit their resume, cover letter (video cover letter preferred) and any additional supporting info to Wolf Gugler, quoting ROCA-DM. All inquiries will be handled in strict confidence.

Wolf Gugler Executive Search, LLC, talent recruitment for hardware and housewares retailers and their suppliers. Offices in Canada and the US. (888) 848-3006

CASTLE BUILDING CENTRES GROUP LTD.

Position Title: CBS - Commercial Builders Supplies - Business Development Manager

Description of Position

You are a highly motivated individual with strong relationship and communication skills that can manage and grow the Commercial division of Castle.

Reporting to the President and Director of Business Development, with responsibility for managing the CBS (Commercial Builders Supplies) members nationally. The position entails recruitment and retention of members, coordinating purchasing initiatives, assisting in credit assessment and monitoring of members, and assisting in the marketing of CBS and Castle across the country.

The key strategy for this position is developing growth opportunities and will include:

  • Recruitment of members deemed suitable for the group
  • A high degree of knowledge in the manufactured commodity goods categories
  • Promote new business from existing members
  • Develop new market segment channels
  • Assess current member base for position in business model most suitable to their needs
This position requires an individual who is highly familiar with the Canadian market and the lumber and building industry, willing to travel extensively and accustomed to coordinating with a distant head office location. Additional experience in the Gypsum, Insulation Specialty Dealer segment of Canada would be an asset. Please send resumes in confidence to pcuff@castle.ca

Looking to post a classified ad? Email Michelle for a free quote.

Hardlines
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