2024 Hardlines Conference Speakers


Alexandre Lefebvre
Chief Executive Officer, BMR Group

With an MBA from Queen’s University and a Bachelor of Commerce in Management from the University of Ottawa, Alexandre Lefebvre has been involved in the construction and renovation industry for many years. Very early in his career, Mr. Lefebvre joined Lefebvre & Benoit, a family business dating back nearly 60 years and a true leader in the distribution of construction materials in Québec, which he became president in 2012. In March 2021, he was appointed CEO of BMR Group and Executive Vice-President of Sollio Cooperative Group

A seasoned manager known for his passion, leadership and commitment to the community, Alexandre Lefebvre sits on the Board of Directors of the Independent Lumber Dealers Co-operative, a buying group with sales of over $7 billion. He was also a member of the Board of Governors of the Conseil du patronat du Québec (CPQ) and was honoured as one of Canada’s Top 40 Under 40 in 2017.




Michelle Chouinard-Kenney
Chief Executive Officer, Gibson Building Supplies

As the CEO of Gibson Building Supplies, Michelle Chouinard-Kenney has been responsible for running all facets of the business since 2004.
Prior to taking on her role at Gibson, Michelle was the Residential Business Manager for Chouinard Brothers from 1996 through to 2004, garnering much success in growing that sector of the business.

Michelle has led our organization with determination, foresight, and a community focus that launched the Gibson Gives Back series of charitable initiatives during the height of the pandemic — in addition, to ensuring that we never waver in our level of service and commitment to our customers and suppliers.




Hugo Girard
World Champion Strongman,
Wellness Leader

As the founder of Hugo Strong and Hugo Nutrition, spokesperson for BMR, Alexi Construction, Groupe Olivier, and Thaïzone, and in addition to being a host and speaker, Hugo Girard embodies commitment to health, well-being, and mental and physical strength. His exceptional journey, marked by his sporting achievements and his dedication to helping others reach their full potential, makes him an inspiring role model for all.

A native of Portneuf-sur-Mer on Quebec’s North Shore, he began training at the age of 5, and by 12 was already determined to become the strongest man in the world. In 2022, he achieved this feat by winning the IFSA SuperSeries World Championship title. He was Canadian champion of his sport from 1995 to 2004 and North American champion from 2001 to 2002. One of his most remarkable feats was to pull an 80-ton Boeing 737 100 feet in 43 seconds.




Peter Norman
Vice President & Chief Economist

Peter is a well-known professional land economist and forecaster and is Vice President and Chief Economist at Altus Group. Widely quoted in the Canadian media, Mr. Norman is a frequent expert witness on economic matters and leads a national team of economic consultants advising private and public sector organizations across Canada, providing economic intelligence and strategic information.

Mr. Norman earned a BA at Trent University and an MA at the University of Guelph, has sat on the Executive Committee of the Toronto Association of Business and Economics, the Economic Research Committee of the Canadian Home Builders’ Association and is a member of the Association of Ontario Land Economists and a member of Lambda Alpha International, an Honorary Society for the Advancement of Land Economics.




Jason Tasse
President, Chief Operating Officer, Lee Valley Tools

Jason Tasse is the President and COO of Lee Valley Tools, a family-owned Canadian business that has been serving the needs of woodworkers and gardeners since 1978. Founded on the guiding principles of customer centricity, integrity and treating the customer as a friend, Lee Valley Tools has earned its reputation as retail’s ethical capitalist. Lee Valley has been recognized as one of Canada’s best-managed, top-ranking for Instore experience and a leader in job creation for both manufacturing and retail.

Jason graduated from Queen’s University’s MBA program and the Stagen Leadership Academy. He has spent three decades as a key contributor in shaping both culture and strategy at Lee Valley, including shaping the company’s successful digital and succession transformations. Jason has a passion for sports and played lacrosse professionally. As a family man, married with two sons, Jason now spends most of his discretionary time coaching at the national, professional and youth levels.




Sherri Amos
Director Dealer Support, Home Hardware Stores Limited

Equipped with 25 years of experience in the hardware industry, Sherri Amos is a distinguished leader recognized for her expertise in retail operations. With a background in the Fine Arts, Sherri’s creativity and adaptability have positioned her as a strategic leader at Home Hardware Stores Limited, where she is now Director of Dealer Support. Her passion for continuous improvement and dedication to fostering strong relationships with Home Hardware’s Dealer network continue to shape the organization’s trajectory and leave a lasting impact on home improvement retailing in Canada.


More speakers and information to come!