Who We Are

Michael McLarney

President


Michael McLarney
 is the Founder and Editor of the HARDLINES newsletter, the premier source for information on hardware and home improvement retailing in Canada. He is also Managing Director, Canada for the North American Retail Hardware Association.

With 30 years of experience analyzing and reporting on the retail home improvement industry, Michael is considered the leading retail analyst for Canada’s home improvement sector. He oversees the Hardlines Information Group, which includes the weekly HARDLINES newsletter for retail executives, Hardlines Home Improvement Quarterly magazine for dealers, Hardlines Dealer News and a range of reports that analyze the trends and growth within the industry. He also founded the industry’s “Outstanding Retailer Awards” and the annual Hardlines Conference.

As Managing Director of NRHA Canada, Michael represents that association and the training ans services it offers to independent dealer-members in Canada.

A dynamic and thought-provoking speaker who has presented at business conferences in the U.S., Canada, South America and Europe, Michael has been quoted in many of North America’s leading business publications. He is a frequent guest on radio and television programs across the country.

In 2011, he received the Industry Achievement Award from the Lumber and Building Materials Dealers Association of Ontario.

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David Chestnut

Publisher & Vice President


David Chestnut
heads up sales and business development for Hardlines. He has been an advertising/media leader and an innovator in the Canadian home improvement industry for more than 20 years.

A native of Sussex, N.B., he moved to Toronto in 1996 and joined the staff of the now-defunct Rogers trade publication Hardware Merchandising. He was promoted to associate publisher in 1999. A year later, he helped launch Canadian Contractor magazine. In 2007, he was promoted to publisher of Rogers’ home improvement trade publications division, directing the sales, editorial, production, and distribution of Professional Painter and Builders Choice magazines, in addition to his continuing work with Hardware Merchandising and Canadian Contractor. He was a consistent winner of Rogers’ “Overachiever” sales awards for exceeding annual targets.

David launched Renovation Contractor magazine in 2010. Under his direction, the publication achieved numerous awards. More recently, he worked on the digital properties of Student Life and Parent Life Networks, gaining invaluable experience in digital and video marketing.

David also served on industry advisory boards and was a consultant on the successful launch of the industry’s number-one trade magazine for retailers, Hardlines Home Improvement Quarterly.

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Sigrid Forberg

Editor


Sigrid
has been with Hardlines since May 2015. Her lead role is responsibility for all aspects of the editorial content of our print magazine, Hardlines Home Improvement Quarterly, including creative, scheduling, story ideas and selection of new product submissions. In addition, Sigrid oversees production of our weekly HARDLINES e-newsletter and monthly Dealer News e-newsletter. She also supports a wide range of research and event-planning functions.

Sigrid is a graduate of the Carleton University School of Journalism. Before joining Hardlines, she wrote and edited for the Royal Canadian Mounted Police (RCMP)’s internal magazines. She brings with her a wealth of experience in writing, an innate curiosity, a sharp eye for typos, a keen interest in storytelling and strong research skills.

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Michelle Porter

Marketing & Events Manager


Michelle
started as Office Manager at Hardlines in October 2017, two weeks before the Hardlines Conference, and hit the ground running. She quickly proved her ability to think creatively and work efficiently, immediately becoming an invaluable member of the team. She’s used her discerning eye and attention to detail to improve Hardlines’ website, streamline internal processes and generally whip the company into shape.

In January 2020, Michelle was promoted to Marketing & Events Manager. We’re delighted to watch Michelle grow into this new position and continue to take on a leadership role within the organization.

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