Home Hardware renews Aeroplan partnership

MONTREAL — Aimia Inc., the company that owns Aeroplan, has renewed its strategic partnership with Home Hardware Stores Ltd. Aeroplan has five million active members, who are able to continue to earn AeroplanMiles for purchases at Home Hardware’s 1,000-plus stores across Canada. Since joining the program in 2007, Home Hardware says it has seen increased value in total spend by Aeroplan members, as well as increased basket size and frequency. By extending the partnership, Home Hardware expects to further leverage Aeroplan’s advanced data analytics capabilities to enhance long-term customer engagement and value for its Home Hardware dealers.