What’s in a name? Target Building Materials forges its own direction

WINDSOR, Ont. — Best name for a retailer ever? Well, maybe not. But despite continual confusion with the like-named general merchandise retailer in the U.S., Target Building Materials in Canada has not only endured, it’s established itself as an important supplier for trades and commercial projects around the city of Windsor, Ont., where it has been doing business since 1967…

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