ATLANTA — Reports of the death of home ownership are exaggerated, Home Depot has concluded from its research and outreach with millennials. At one time, Merchandising EVP Ted Decker told Business Insider, the company was concerned the millennial generation might simply rent forever. Five summers ago, however, Home Depot assembled a group of young interns from backgrounds ranging from design to computer programming to the liberal arts. “We brought them all together and we said, ‘All right, you’re a millennial. Your job this summer is to tell us what’s relevant to you and what’s not relevant to you in Home Depot, in-store and online,’” Decker said, adding the feedback was encouraging. “The older millennials now are entering that home ownership in similar penetrations, as you know, maybe not as much as the baby boomers, but still much more on the norm than what we were seeing in 2010.”
Home Depot forges ties with millennial shoppers
Most Recent
Most Read
Consumer boycott of Loblaw Companies begins
Fri, May 03rd, 2024
Pont-Masson ad evokes a classic movie
Fri, May 03rd, 2024
Featured Classified: Taiga
Fri, May 03rd, 2024
Canfor announces earnings, acquisition
Thu, May 02nd, 2024
Two more retailers to showcase Quebec-made products
Thu, May 02nd, 2024
Throwback Thursday: “Canadians are ready to start spending again,” we reported ten years ago
Thu, May 02nd, 2024
RONA stores raise money in May to support communities
Thu, May 02nd, 2024
AD Canada garners recognition as great place to work
Thu, May 02nd, 2024
AQMAT unveils its “Family Portrait” of the industry in Quebec
Wed, May 01st, 2024
Is the honeymoon ending for self-checkout?
Wed, May 01st, 2024