TORONTO ― Despite concerns over the rise of the coronavirus worldwide, hundreds of people, including marketers, online content developers and IT managers, gathered in Toronto yesterday for DX3 Canada. The marketing, retail and technology event features two days of speaker sessions and panel discussions, held simultaneously in two seminar rooms at either end of a trade show space at the Metro Toronto Convention Centre.
One session even featured digital marketing managers from two of Canada’s biggest home improvement retailers on the stage together. Robert Allan of Lowe’s Canada (centre, left) and Andrew Go of Home Depot Canada were joined by Erika DeHaas of Sobey’s (far left) and Tara Wickwire of National PR to talk about how a retailer can rebuild trust with customers by telling an effective, and authentic, brand story.
UPDATE: Day two of the DX3 conference was cancelled this morning, after a report that someone caught the coronavirus at the same venue at a conference last week.
