MEMPHIS — Orgill Inc. plans to replace its in-person 2021 Spring Dealer Market in favour of what it calls a more dynamic and flexible approach to how it connects with its dealer customers and vendor partners.
Orgill will offer a combination of events, including physical shows like its traditional Dealer Markets, plus online-only buying events like its recent Orgill e-Volution event that was held in August 24 to September 4. But the giant hardware wholesaler plans to round these out with virtual educational events and blended shows that merge online technology with a physical event.
“Just like the retailers we serve, this year taught us a lot about how to be agile and how to push outside our comfort zones to meet the needs of our customers,” says Boyden Moore, Orgill president and CEO.
Orgill plans to hold its first Online Buying Event of 2021 from February 8 to 19, with a pre-event planning period from February 1 to 7. Orgill will unveil a full schedule of online, in-person and hybrid events for the year in early 2021.
(Full story, including Orgill’s plans for next summer, in the next mind-boggling edition of our weekly Hardlines newsletter. Check it out for four weeks on us! Click here now!)
