COLOGNE, Germany — German DIY retailer OBI has found a fresh way to market its products. The solution was an eye-appealing program that showed tired corners of the city brightened up by a fresh coat of paint. Sections of run-down buildings near OBI stores were painted to look like ads. The concept was developed by ad agency Jung von Matt to counter the plethora of “ugly” print ads from other German home improvement retailers. (Definitely check this one out. It’s absolutely fascinating! —Michael)
