Lowe’s Cos. is rolling out a new private brand for housewares and décor. Origin21 (the name evokes the company’s founding in 1921) is designed with “the stylish, trend-seeking millennial consumer” in mind. It complements the company’s existing home décor private brand, allen + roth. Origin21 will initially include patio furniture and home décor accents alongside lighting, seasonal, outdoor living, and lawn and garden items. Additional selections are in the works.
