Empire partners with Scene+

Empire Co. Ltd., parent of grocer Sobeys’, has dropped Air Miles and acquired a stake in the Scene+ rewards program. Founded in 2007 by Scotiabank and Cineplex, Scene+ has more recently expanded its range of rewards to include options for redeeming points at restaurants, Expedia travel bookings, and gift cards for retailers such as Apple and Best Buy. Empire CEO Michael Medline told The Globe and Mail that the partnership means “customers will enjoy a more exciting, personalized relationship” with Empire’s banners, which also include IGA and FreshCo.