AD group’s e-commerce conference targets dealers’ digital leaders

Last month’s 2022 AD eCommerce & Marketing Summit brought together digital and marketing leaders from AD owner/members, supplier partners and e-commerce partners from December 5 to 7. Over 470 attendees gathered in San Diego for a week of panel discussions, roundtables, networking, and collaboration opportunities.

Tailored to members’ digital and marketing leaders, the meeting theme, “What’s Next,” centred around emerging technologies and evolving business models and provided the foundation for the summit’s programming. AD is a North American contractor and industrial products buying group. It acquired the LBM buying group TORBSA in 2022.

 

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