BeautiTone, the private paint brand of Home Hardware Stores, has unveiled its 2023 Exterior Colour of the Year. Called “Western White,” it’s described as a “calming, pacific neutral that draws influence from the undertones of Canada’s western red cedars, lending it both a timeless and contemporary look.”
The colour has been designed to interact unobtrusively with its surroundings as a holistic complement to outdoor elements such as natural wood, stonework, and landscapes. “Western White breathes new life into aged homes or modern architecture by complementing a wide range of colours,” said Darryl Allen, private brands creative manager at Home Hardware Stores Ltd., in a release.
