Canac is positioning itself as a homegrown Quebec-based alternative to RONA now that the latter has been acquired by the U.S. private equity firm Sycamore Partners. “I don’t believe [RONA] can go back to those values, family values like ours,” general director Martin Gamache said to La Presse of the transaction.
The banner has pursued an aggressive expansion strategy paired with an everyday-low-price sales model and a savvy digital marketing presence. It’s slated to break ground for a new location in Rivière-du-Loup, Que., by early 2024, after a series of regulatory and pandemic-related delays.
