Canadian Tire has been running multicultural OLVs (online videos) and commercials for years, so it’s no surprise that they are back this winter with a new campaign.
Under the theme “Canada’s Winter Store,” an apparently immigrant family gets their initial experience of a Canadian winter. The Message, a leading marketing e-news site, said that the campaign was handled by Canadian Tire’s creative agency of record, Publicis. The 30-second spots are in English, French, and Hindi. The campaign is running from Jan. 8 through Feb. 11.
