RONA continues to invest in the growth of its independent, or affiliated, dealer network. Last week, the company officially launched its new visual identity for stores owned by RONA affiliated dealers. The goal of this initiative is to turn the spotlight on RONA independent dealers by showcasing their entrepreneurial side, while leveraging the strength of the RONA brand.
The new look was first unveiled to the dealers at last November’s RONA’s show for independents, called Connexia. One store has already got the new look in place; the second will be finished later this summer.
(We’ll have more details on the new image package for RONA affiliates in this coming Monday’s edition of our flagship publication, Hardlines Weekly Report. Check out the full story by signing up for a free trial subscription right here!)
