Menards leading U.S. home improvement retail in value, brand satisfaction: study

Menards is the top performer among U.S. home improvement retailers, according to a new report by Market Force Information. The banner excels in value for dollar, scoring 58.1 percent compared to the 39.8 percent average. Key decision drivers include convenience, value, and positive experiences. Menards leads in overall brand satisfaction, cleanliness, and merchandise variety, and captures 77 percent of customers’ next 10 purchases, outperforming Lowe’s and Home Depot.

Rebecca Dumais

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