Walmart Luminate, the suite of data analytics tools developed by the retailer’s Walmart Data Ventures division, is arriving in Canada, Retail Insider reports. “Through the customizable analytics tools or access to data feeds, users can take a temperature check of their business and take a deeper look into how customers are shopping their categories and why,” Jaed Khan, VP of Walmart Canada’s data office, told the publication.
Walmart Luminate has already launched in the U.S. and Mexico. The first tool to be rolled out in Canada is Shopper Behaviour, which “enables merchants and suppliers to better understand how shoppers interact with brands and categories,” according to Khan.
