Grocer Farm Boy recently opened its 51st store in Toronto’s Leaside area, launching a new branding campaign called “Farm Boy Fresh with a Twist.” The roughly 40,000-square-foot is the largest in the city and includes enhanced product offerings, including a household cleaning products as part of its “everyday essentials” aisle and an expanded multicultural foods section.
Josh Drache, VP of private label and product development, told Grocery Business that Farm Boy has 289 private-label partners, and more than half of its vendors are based in Ontario.
