Shortly before U.S. President Donald Trump put his tariffs plan on ice for 30 days yesterday afternoon, Canadian Tire president Greg Hicks put an impassioned post on LinkedIn, citing his firm’s patriotism.
Canadian Tire’s slogan is: “We are here to make life in Canada better.” 
“That purpose feels particularly important right now as we prepare for an unjustified economic assault from our nation’s longest-standing ally,” Hicks wrote. “Today, all of us have more questions than answers. So, as we wait and prepare, we are moving forward based on what we know now.”
Hicks added that although the company values its U.S. suppliers, it is Canadian Tire’s responsibility to pull every lever possible to protect its customers from unnecessary and damaging American tariffs.
Follow Hardlines on LinkedIn by clicking here.
