BMR unveils new branding

BMR Group has partnered with creative agency lg2 to revamp its brand identity. In the last few days, it has launched a marketing campaign in support of this new image, with the tagline “Built for Pros”. The platform campaign is being broadcast across various media in Quebec, Ontario, and the Maritimes, including TV, radio, billboards, and digital media. “This repositioning truly reflects our identity, expertise, and dedication to excellence,” CEO Alexandre Lefebvre said in a release.