BMR launches Agrizone as standalone banner

QUEBEC CITY — The 360 dealers attending the latest BMR show, which wrapped up on Saturday, had a wider range of banner options to choose from than ever before.

Along with the traditional BMR banner, Unimat was added, reflecting the merger of the two groups when La Coop fédérée, which owns the Unimat brand, acquired a stake in BMR at the beginning of this year. But Agrizone, BMR’s farm hardware merchandising concept has also been spun off as a stand-alone banner…

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