Lowe’s new style expert underlines focus on women

TORONTO — In its spring product preview, held recently at a club in Toronto’s hip West End, Lowe’s showcased its plans for reaching out to the female shopper, with an emphasis on home accessories for the outdoors. Two stores in Ontario, in Burlington and Cambridge, which opened last year, have already been highlighting the appeal to women with brighter, more attractive retail spaces, and a current retrofitting of the Hamilton, Ont., location will continue until the company is satisfied it’s up to par.

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