TORONTO — In its new campaign, Habitat for Humanity is encouraging Canadians to help put an end to poverty “one brick at a time.” According to Marketing magazine, the campaign centres on a 90-second video showing a girl gathering building blocks and using them to build a house for her family. It also ventures into experiential marketing, with a house built to scale out of more than 35,000 Mega Bloks displayed at the Interior Design Show in Toronto last weekend. “We needed a clever way to bring to life this PSA,” said Meghan Reddick, Habitat’s VP of marketing and communications. “It needed to be an attention grabber to get people to stop and think differently about Habitat.”
Habitat for Humanity goes experiential
Most Recent
Most Read
Quebec BMR changes hands
Tue, April 01st, 2025
Latest power tool innovation promises to transform the industry
Tue, April 01st, 2025
Home Hardware strengthens its Blue Jays sponsorship
Tue, April 01st, 2025
PRO Dealer Business looks at tariffs, robotics
Tue, April 01st, 2025
Court rejects deal between HBC, lenders
Mon, March 31st, 2025
Featured Classified: Regal ideas
Mon, March 31st, 2025
Canadian Tire makes executive appointment
Fri, March 28th, 2025
RONA dealer buys two corporate stores
Fri, March 28th, 2025
Castle names business development manager
Fri, March 28th, 2025
Princess Auto to open Burlington, Ontario, store this summer
Fri, March 28th, 2025