COLOGNE, Germany ― For many vendors, North America has plenty of trade shows, thank you very much. But for about a dozen Canadian companies that braved the overseas travel―and attached costs―to attend Eisenwarenmesse, the International Hardware Fair, the results have paid off with often surprising effectiveness.
The International Hardware Fair is running for two more days in this city that flanks the Rhine in Northern Germany’s Rhine-Westfalia region. It has attracted buyers from more than 50 countries, giving Canucks here a bonanza of potential new home improvement customers. Not only that, but Canadian buyers are well-represented here, as well. (Full story in the next epic issue of HARDLINES! Don’t have a subscription? Sign up for a free trial today!)
