BOUCHERVILLE, Que. — Groupe BMR has unveiled a new banner strategy for its member dealers. Starting in 2017, BMR stores will gradually be segmented into four banners. The aim, says the company, is “to better serve customers” and “position dealers to reflect their specific expertise.”
The banners will be as follows:
BMR Extra will be used by the group’s big box stores, offering a wide selection of products and services.
BMR Expert is designed for building centres that offer a wide variety of building materials and cater mainly to contractors.
BMR Express will identify smaller hardware stores, whether local or in small towns, that hold everyday hardware products and provide customers with personalized service.
BMR as a standalone banner will be used on home centres that cater to the general DIY customer with a mix of hardware and building materials.
