We reported in today’s weekly edition of the Hardlines newsletter that 23 Lowe’s and RONA stores in Alberta launched their annual Hair Massacure fundraising event in support of the Children’s Wish/Make-a-Wish Foundation of Canada and the Terry Fox Research Institute. The actual number was 33.
Customers have the opportunity to purchase and personalize paper “Kali bears”, named for cancer survivor Kali McDonald, whose family founded Hair Massacure in 2002. The Lowe’s network hopes to raise $100,000 this year.
