MONTREAL — Acceo Solutions Inc., a Canadian provider of IT and retail management software, has unveiled a new brand image. Working with Brandbourg, a Montreal branding and marketing agency, Acceo has redefined many aspects of the brand to better illustrate the company’s identity. The result? A new tagline: “Acceo: programmed for your performance.” The new brand image updates Acceo’s logo, promotion tools, various online platforms, and certain work areas. The makeover began earlier this year and will continue gradually in the coming months. The company has been growing steadily, with 10 acquisitions in recent years and organic expansion of the base of dealers using its various platforms.
“The change announced today by Acceo is … a major step in the right direction toward achieving our company’s goals surrounding strategy and vision,” says Gilles Létourneau, president and CEO of Acceo. “We want to become the North American leader in e-business transaction processing.”
