Amazon looks to bounce back with Prime Day

SEATTLE — Amazon is promoting its Prime Day coming up on July 12 with a vigour undimmed by the lacklustre results of last year’s event. According to the Christian Science Monitor, Prime Day 2015, touted as “better than Black Friday,” fell flat largely because it did not live up to its promised deals. Widely promoted specials lasted for the blink of an eye, with a much-hyped $75 TV set selling out in eight seconds. But the sale, while a letdown for shoppers, was still good news for Amazon, which saw sales nearly double amid the buzz. Still, Amazon is being more modest this year: “Even with this massive selection we know many of the Prime Day offers will sell out,” said Greg Greeley, Amazon Prime’s VP, “so members should download the Amazon shopping app to receive notifications on their favorite deals.”